Hartland & Co., LLC

RIA/Wealth

Hartland & Co., LLC is a RIA/Wealth based in Cleveland, OH led by Bradley David Knapp, reporting $24.3B in AUM as of Q3 2025 with 55% ETF concentration.

CEOBradley David Knapp

Portfolio Value: $6.8B
Positions: 3,060
Top Holding: IVV at 4.29%
Last Reported: Q3 2025

Address1100 Superior Ave East, Suite 700, Cleveland, OH, 44114, United States

Top Holdings

Largest long holdings in Hartland & Co., LLC's portfolio (26.2% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$292.8M	4.29%	+$1.2M Bought	— 437.5K shares	Q4 2016 Held for 8y 11m
2 iShares Russell 1000 Growth IWF	ETF ETF	$259.0M	3.80%	-$2.6M Sold	— 553.0K shares	Q4 2016 Held for 8y 11m
3 Apple AAPL	Consumer Electronics Technology	$245.3M	3.60%	-$3.1M Sold	0.01% 963.3K shares	Q4 2016 Held for 8y 11m
4 Vanguard Mid-Cap Fund VO	ETF ETF	$204.8M	3.00%	+$1.6M Bought	— 697.1K shares	Q4 2016 Held for 8y 11m
5 Microsoft MSFT	Software - Infrastructure Technology	$162.2M	2.38%	-$1.7M Sold	0.00% 313.1K shares	Q4 2016 Held for 8y 11m
6 Vanguard Small-Cap ETF VB	ETF ETF	$137.6M	2.02%	+$1.8M Bought	— 541.2K shares	Q3 2017 Held for 8y 2m
7 Vanguard Value VTV	ETF ETF	$127.0M	1.86%	+$2.4M Bought	— 680.8K shares	Q3 2021 Held for 4y 2m
8 SPDR Portfolio Developed World ex-US ETF SPDW	ETF ETF	$126.3M	1.85%	+$6.4M Bought	— 3.0M shares	Q2 2023 Held for 2y 5m
9 Vanguard Mortgage-Backed Securities VMBS	ETF ETF	$119.8M	1.76%	+$17.6M Bought	— 2.6M shares	Q3 2021 Held for 4y 2m
10 Invesco S&P 500 Equal Weight ETF RSP	ETF ETF	$115.0M	1.69%	+$2.4M Bought	— 606.0K shares	Q4 2016 Held for 8y 11m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Hartland & Co., LLC's latest filing

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Market Value

$6.8B

Prior: $7.1B

Q/Q Change

-3.61%

-$255.4M

Net Flows % of MV

-9.92%

Turnover Ratio

8.98%

New Purchases

412 stocks

$28.6M

Added To

1,164 stocks

+$237.0M

Sold Out Of

204 stocks

$700.3M

Reduced Holdings

867 stocks

-$241.8M

Increased Positions

Position	Shares Δ	Change
1 BSCX Invesco BulletShares 2033 Corporate Bond BSCX	New	0 → 949.9K +$20.4M
2 CORZW Core Scientific CORZW	New	0 → 175.0K +$2.0M
3 QQQI NEOS Nasdaq 100 High Income ETF QQQI	New	0 → 19.2K +$1.0M
4 CSRE CSR PLC CSRE	New	0 → 20.9K +$543.7K
5 Invesco BulletShares 2026 Municipal Bond BSMQ	New	0 → 14.8K +$349.5K

Decreased Positions

Position	Shares Δ	Change
1 Vanguard S&P 500 ETF VOO	Sold	1.2M → 0 −$668.9M
2 Invesco QQQ Trust QQQ	Sold	27.9K → 0 −$15.4M
3 Palantir Technologies Inc. PLTR	Sold	56.9K → 0 −$7.8M
4 Ladder Capital LADR	Sold	115.9K → 0 −$1.2M
5 Opko Health OPK	Sold	883.0K → 0 −$1.2M

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Analytics

Portfolio insights and performance metrics for Hartland & Co., LLC

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Sector Allocation

ETF

54.70%

Technology

13.80%

Financial Services

7.40%

Industrials

5.60%

Consumer Cyclical

4.00%

Healthcare

3.60%

Consumer Defensive

3.20%

Communication Services

3.10%

Energy

1.20%

Utilities

0.90%

Basic Materials

0.60%

Real Estate

0.50%

Market Cap Distribution

Mega Cap (> $200B)

24.43%

Large Cap ($10B - $200B)

17.67%

Mid Cap ($2B - $10B)

1.34%

Small Cap ($300M - $2B)

0.27%

Micro Cap ($50M - $300M)

0.06%

Nano Cap (< $50M)

0.05%

N/A (ETF or Unknown)

56.18%

Portfolio Concentration

Top 10 Holdings %

26.25%

Top 20 Holdings %

38.62%

Top 50 Holdings %

59.7%

Top 100 Holdings %

75.2%