Lakeshore Financial Planning, Inc.

RIA/Wealth

Lakeshore Financial Planning, Inc. is a RIA/Wealth based in Saint Clair Shores, MI led by Jeffrey Francis Brayton, reporting $403.6M in AUM as of Q3 2025 with 70% ETF concentration, 77% concentrated in top 10 holdings, and 20% allocation to IVV.

PresidentJeffrey Francis Brayton

Portfolio Value: $269.4M
Positions: 83
Top Holding: IVV at 20.45%
Last Reported: Q3 2025

Address23201 Jefferson Ave, Saint Clair Shores, MI, 48080, United States

Top Holdings

Largest long holdings in Lakeshore Financial Planning, Inc.'s portfolio (76.7% of total portfolio)

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Holding	Sector	Position	Weight	Traded	Ownership	Owned Since
1 iShares Core S&P 500 ETF IVV	ETF ETF	$55.1M	20.45%	+$262.4K Bought	— 82.3K shares	Q3 2023 Held for 2y 2m
2 PULS PGIM Ultra Short Bond PULS	Unknown Unknown	$36.5M	13.54%	+$4.6M Bought	— 732.2K shares	Q3 2023 Held for 2y 2m
3 Financial Select Sector SPDR Fund XLF	ETF ETF	$22.8M	8.48%	+$269.0K Bought	— 423.9K shares	Q3 2023 Held for 2y 2m
4 Vanguard S&P 500 ETF VOO	ETF ETF	$21.8M	8.11%	-$862.3K Sold	— 35.7K shares	Q3 2023 Held for 2y 2m
5 DFLV Dimensional US Large Cap Value DFLV	ETF ETF	$17.0M	6.32%	+$330.1K Bought	— 518.0K shares	Q3 2023 Held for 2y 2m
6 Vanguard Health Care VHT	ETF ETF	$14.3M	5.29%	+$322.7K Bought	— 54.9K shares	Q1 2025 Held for 8 months
7 Microsoft MSFT	Software - Infrastructure Technology	$11.2M	4.16%	-$146.1K Sold	0.00% 21.7K shares	Q3 2023 Held for 2y 2m
8 Schwab US Dividend Equity SCHD	ETF ETF	$10.6M	3.93%	-$148.8K Sold	— 388.0K shares	Q3 2023 Held for 2y 2m
9 Apple AAPL	Consumer Electronics Technology	$9.8M	3.65%	-$115.6K Sold	0.00% 38.6K shares	Q3 2023 Held for 2y 2m
10 Invesco S&P 500 Equal Weight ETF RSP	ETF ETF	$7.5M	2.78%	-$163.9K Sold	— 39.5K shares	Q3 2023 Held for 2y 2m

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Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Lakeshore Financial Planning, Inc.'s latest filing

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Market Value

$269.4M

Prior: $248.8M

Q/Q Change

+8.29%

+$20.6M

Net Flows % of MV

+1.5%

Turnover Ratio

2.46%

New Purchases

6 stocks

$1.7M

Added To

27 stocks

+$6.6M

Sold Out Of

4 stocks

$1.4M

Reduced Holdings

28 stocks

-$2.7M

Increased Positions

Position	Shares Δ	Change
1 CCC CCC Intelligent Solutions Holdings Inc. CCC	New	0 → 99.6K +$907.5K
2 PGIM Short Duration High Yield PSH	New	0 → 5.9K +$299.3K
3 Kroger KR	New	0 → 3.1K +$210.8K
4 iShares Core S&P U.S. Growth IUSG	New	0 → 1.3K +$208.1K
5 PRHI Presurance Holdings, Inc. Common Stock PRHI	New	0 → 10.2K +$12.4K

Decreased Positions

Position	Shares Δ	Change
1 CCC Intelligent Solutions Holdings Inc. CCCS	Sold	99.6K → 0 −$937.4K
2 Eli Lilly LLY	Sold	355.0 → 0 −$276.7K
3 Starbucks SBUX	Sold	2.3K → 0 −$210.4K
4 CNFR Conifer Holdings CNFR	Sold	10.2K → 0 −$7.4K
5 Rocket Companies RKT	-18.91%	18.5K → 15.0K −$67.8K

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Analytics

Portfolio insights and performance metrics for Lakeshore Financial Planning, Inc.

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Sector Allocation

ETF

69.90%

Technology

8.50%

Financial Services

2.60%

Consumer Defensive

1.20%

Consumer Cyclical

1.10%

Communication Services

0.70%

Utilities

0.70%

Industrials

0.60%

Healthcare

0.40%

Energy

0.30%

Market Cap Distribution

Mega Cap (> $200B)

12.93%

Large Cap ($10B - $200B)

2.96%

Mid Cap ($2B - $10B)

0.18%

Small Cap ($300M - $2B)

0.00%

Nano Cap (< $50M)

0.00%

N/A (ETF or Unknown)

83.92%

Portfolio Concentration

Top 10 Holdings %

76.72%

Top 20 Holdings %

89.79%

Top 50 Holdings %

97.04%

Top 100 Holdings %

100.0%