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Willis Investment Counsel

RIA/Wealth

Willis Investment Counsel is a RIA/Wealth based in Gainesville, GA led by Robert Thomas Willis, reporting $4.0B in AUM as of Q3 2025 with JNJ as the largest holding (4% allocation).

CEORobert Thomas Willis
Portfolio Value
$1.8B
Positions
124
Top Holding
JNJ at 3.65%
Last Reported
Q3 2025
Address710 Green Street, Gainesville, GA, 30501, United States

Top Holdings

Largest long holdings in Willis Investment Counsel's portfolio (27% of total portfolio)

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HoldingSectorPositionWeightTradedOwnership
Drug Manufacturers - General
Healthcare
$66.8M
3.65%
+$185.4
Bought
0.01%
360.1K shares
Software - Infrastructure
Technology
$57.4M
3.14%
-$69.9K
Sold
0.00%
110.8K shares
Communication Equipment
Technology
$56.1M
3.07%
+$1.2M
Bought
0.02%
819.3K shares
Aerospace & Defense
Industrials
$49.8M
2.72%
+$2.3M
Bought
0.04%
99.8K shares
Semiconductors
Technology
$48.1M
2.63%
-$8.5K
Sold
0.03%
261.6K shares
Information Technology Services
Technology
$46.5M
2.54%
+$11.5M
Bought
0.03%
188.5K shares
7
Pfizer logo
Drug Manufacturers - General
Healthcare
$43.4M
2.37%
-$382.7K
Sold
0.03%
1.7M shares
Home Improvement
Consumer Cyclical
$42.7M
2.34%
-$24.3K
Sold
0.01%
105.5K shares
Insurance - Property & Casualty
Financial Services
$42.5M
2.32%
-$99.9K
Sold
0.04%
150.5K shares
10
Paychex logo
Staffing & Employment Services
Industrials
$40.7M
2.23%
+$7.6K
Bought
0.09%
321.1K shares

Changes

Portfolio activity, position movements, and quarter-over-quarter changes in Willis Investment Counsel's latest filing

See all changes
Market Value
$1.8B
Prior: $1.7B
Q/Q Change
+7.05%
+$120.3M
Net Flows % of MV
+3.43%
Turnover Ratio
4.61%
New Purchases
8 stocks
$21.5M
Added To
60 stocks
+$93.7M
Sold Out Of
3 stocks
$13.1M
Reduced Holdings
43 stocks
-$39.3M

Increased Positions

PositionShares Δ
1
Hubbell logo
New
New
New
New
New

Decreased Positions

PositionShares Δ
Sold
Sold
Sold
-75.35%
-46.98%

Analytics

Portfolio insights and performance metrics for Willis Investment Counsel

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Sector Allocation

Industrials: 18.70%IndustrialsTechnology: 18.20%TechnologyHealthcare: 15.40%HealthcareConsumer Defensive: 11.20%Consumer DefensiveConsumer Cyclical: 10.30%Consumer CyclicalFinancial Services: 9.00%Financial ServicesEnergy: 4.50%Communication Services: 4.30%Utilities: 2.40%ETF: 1.40%Basic Materials: 0.40%Real Estate: 0.10%
Industrials
18.70%
Technology
18.20%
Healthcare
15.40%
Consumer Defensive
11.20%
Consumer Cyclical
10.30%
Financial Services
9.00%
Energy
4.50%
Communication Services
4.30%
Utilities
2.40%
ETF
1.40%
Basic Materials
0.40%
Real Estate
0.10%

Market Cap Distribution

Mega Cap (> $200B): 33.07%Mega Cap (> $200B)Large Cap ($10B - $200B): 58.48%Large Cap ($10B - $200B)Mid Cap ($2B - $10B): 2.52%Small Cap ($300M - $2B): 0.31%Micro Cap ($50M - $300M): 0.20%N/A (ETF or Unknown): 5.42%
Mega Cap (> $200B)
33.07%
Large Cap ($10B - $200B)
58.48%
Mid Cap ($2B - $10B)
2.52%
Small Cap ($300M - $2B)
0.31%
Micro Cap ($50M - $300M)
0.20%
N/A (ETF or Unknown)
5.42%

Portfolio Concentration

Top 10 Holdings %
27.01%
Top 20 Holdings %
45.15%
Top 50 Holdings %
81.97%
Top 100 Holdings %
99.53%

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