Upland Software

UPLD • NASDAQ

Upland Software is a software - application company in the technology sector on NASDAQ, led by John T. (Jack) McDonald, with a market cap of $44.2M. As of Q3 2025, 48% of shares are held by 69 institutional investors, with VANGUARD GROUP INC as the largest holder at 6.41%.

Chief Executive OfficerJohn T. (Jack) McDonald

Market Cap$44.2M

Software - Application

Technology

Employees1.1K

Websiteuplandsoftware.com

Country

United States of America

Overview

Overview of institutional ownership in UPLD as of Q3 2025 with a market cap of $68.2M

All Institutions

Institutions: 69
Value Held: $32.8M
Shares Held: 13.8M
Avg Position: $474.7K
Median Position: $79.9K

Hedge Funds

Hedge Funds: 8
Value Held: $4.9M
Shares Held: 2.1M
Avg Position: $617.5K
Median Position: $449.5K

Ownership Breakdown

Institutional (non-HF)

40.79%

$27.8M

Hedge Funds

7.24%

$4.9M

Retail & Other

51.97%

$35.4M

Based on market cap of $68.2M as of Q3 2025. Institutional (non-HF) excludes hedge funds to avoid double counting.

Biggest Investors

Institutions with the largest positions in UPLD as of Q3 2025

Institution	Key People	Position Value	Ownership	Owned Since	Total AUM (Long)
VANGUARD GROUP INC Institution	Salim Ramji CEO	$4.4M 0.00% of portfolio	6.41% 1.8M shares	Q1 2015 Held for 10y 8m	$6.69T
ACADIAN ASSET MANAGEMENT LLC Long Only Manager	Gillian Morna Therese Savage CEO	$3.2M 0.01% of portfolio	4.63% 1.3M shares	Q3 2022 Held for 3y 2m	$51.5B
AMERIPRISE FINANCIAL INC Institution	Jim Cracchiolo CEO	$3.1M 0.00% of portfolio	4.59% 1.3M shares	Q1 2020 Held for 5y 8m	$433.11B
D D. E. Shaw & Co., Inc. Institution	-	$2.6M 0.00% of portfolio	3.85% 1.1M shares	Q4 2021 Held for 3y 11m	$115.81B
NEW SOUTH CAPITAL MANAGEMENT INC Long Only Manager	Alexander Duncan Mclean President	$2.3M 0.10% of portfolio	3.35% 965.3K shares	Q1 2020 Held for 5y 8m	$2.2B
R RICE HALL JAMES & ASSOCIATES, LLC Long Only Manager	Thomas W Mcdowell Chairman	$2.1M 0.11% of portfolio	3.03% 871.3K shares	Q1 2019 Held for 6y 8m	$1.8B
C CastleKnight Management LP Hedge Fund•Event Driven	Aaron Michael Weitman CIO	$2.0M 0.10% of portfolio	2.86% 823.1K shares	Q3 2022 Held for 3y 2m	$1.9B
B BlackRock, Inc. Institution	-	$1.5M 0.00% of portfolio	2.16% 620.6K shares	Q1 2017 Held for 8y 8m	$5.67T
R RBF Capital, LLC Institution	-	$1.2M 0.06% of portfolio	1.80% 519.2K shares	Q2 2023 Held for 2y 5m	$2.2B
Marshall Wace LLP Institution	Diana Lj Harrison President	$1.1M 0.00% of portfolio	1.56% 448.6K shares	Q3 2024 Held for 1y 2m	$90.3B

Net Capital Flow

Institutional buying and selling activity for UPLD in Q3 2025

Traded: −$935.0K
Buyers: 27
Sellers: 31
Total Bought: +$2.8M
Total Sold: −$3.8M
Avg Position: $419.9K

Biggest Buyers

Institution	Net Bought	Current Position
A Assenagon Asset Management S.A. Institution	+$495.0K +208.8K shares	$495.0K 208.8K shares
Round Rock Advisors, LLC RIA/Wealth	+$409.8K +188.8K shares	$409.8K 188.8K shares
R Russell Investments Group, Ltd. RIA/Wealth	+$365.7K +154.3K shares	$440.9K 186.0K shares
AMERIPRISE FINANCIAL INC Institution	+$303.8K +128.2K shares	$3.1M 1.3M shares
Marshall Wace LLP Institution	+$241.9K +102.1K shares	$1.1M 448.6K shares
TWO SIGMA INVESTMENTS LLC Hedge Fund•Multi-Strategy	+$218.7K +92.3K shares	$835.9K 352.7K shares
VICTORY CAPITAL MANAGEMENT INC Long Only Manager	+$213.2K +90.0K shares	$213.2K 90.0K shares
Robeco Investment Management, Inc. Long Only Manager	+$120.6K +50.9K shares	$120.6K 50.9K shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	+$111.2K +46.9K shares	$111.2K 46.9K shares
GOLDMAN SACHS GROUP INC Institution	+$74.2K +31.3K shares	$213.9K 90.2K shares

Biggest Sellers

Institution	Net Sold	Current Position
D D. E. Shaw & Co., Inc. Institution	−$535.7K −226.0K shares	$2.6M 1.1M shares
ARROWSTREET CAPITAL LIMITED PARTNERSHIP Hedge Fund•Quant	−$397.4K −203.8K shares	Sold Off 0 shares
GLOBEFLEX CAPITAL L P Long Only Manager	−$367.8K −188.6K shares	Sold Off 0 shares
B BlackRock, Inc. Institution	−$355.0K −149.8K shares	$1.5M 620.6K shares
UBS Group AG Institution	−$349.2K −147.3K shares	$121.1K 51.1K shares
C CastleKnight Management LP Hedge Fund•Event Driven	−$325.6K −137.4K shares	$2.0M 823.1K shares
R RICE HALL JAMES & ASSOCIATES, LLC Long Only Manager	−$233.8K −98.7K shares	$2.1M 871.3K shares
FMR LLC Institution	−$160.2K −67.6K shares	$46.8K 19.7K shares
RENAISSANCE TECHNOLOGIES LLC Hedge Fund•Quant	−$119.9K −50.6K shares	$610.8K 257.7K shares
GSA CAPITAL PARTNERS LLP Hedge Fund•Quant	−$114.6K −48.3K shares	$288.2K 121.6K shares

Entry and Exit Activity

Institutions that initiated new positions or completely exited UPLD in Q3 2025

New Positions: 5
New Value: $585.7K
Exited Positions: 9
Exited Value: $1.0M

New Positions

Institution	Position Value
Round Rock Advisors, LLC RIA/Wealth	$409.8K 188.8K shares
Robeco Investment Management, Inc. Long Only Manager	$120.6K 50.9K shares
Centiva Capital, LP Hedge Fund•Multi-Strategy	$51.7K 21.8K shares
SRS Capital Advisors, Inc. RIA/Wealth	$2.4K 1.0K shares
CoreCap Advisors, LLC RIA/Wealth	$1.2K 505.0 shares

Exited Positions

Institution	Previous Position
ARROWSTREET CAPITAL LIMITED PARTNERSHIP Hedge Fund•Quant	$397.4K 203.8K shares
GLOBEFLEX CAPITAL L P Long Only Manager	$367.8K 188.6K shares
MACKENZIE FINANCIAL CORP Long Only Manager	$65.6K 33.7K shares
X XTX Topco Ltd Institution	$56.2K 28.8K shares
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$42.1K 21.6K shares
J JANE STREET GROUP, LLC Institution	$35.8K 18.4K shares
Hillsdale Investment Management Inc. Long Only Manager	$27.8K 14.3K shares
A AMERICAN CENTURY COMPANIES INC Institution	$20.5K 10.5K shares
RAYMOND JAMES FINANCIAL INC RIA/Wealth	$187.0 96.0 shares

Options Activity

Institutions with the largest Call and Put options positions in UPLD as of Q3 2025

Call Positions: 3
Call Value: $320.8K
Put Positions: 2
Put Value: $75.6K

Call Positions

Institution	Position Value
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	$227.5K 960.0 contracts
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$68.0K 287.0 contracts
W WOLVERINE TRADING, LLC Institution	$25.3K 101.0 contracts

Put Positions

Institution	Position Value
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$51.0K 215.0 contracts
W WOLVERINE TRADING, LLC Institution	$24.6K 104.0 contracts

Most Committed Institutions

Institutions with UPLD as the highest % of their portfolio as of Q3 2025

Institution	Key People	Portfolio Weight	Ownership	Owned Since	Total AUM (Long)
R RICE HALL JAMES & ASSOCIATES, LLC Long Only Manager	Thomas W Mcdowell Chairman	0.11% $2.1M	3.03% 871.3K shares	Q1 2019 Held for 6y 8m	$1.8B
C CastleKnight Management LP Hedge Fund•Event Driven	Aaron Michael Weitman CIO	0.10% $2.0M	2.86% 823.1K shares	Q3 2022 Held for 3y 2m	$1.9B
NEW SOUTH CAPITAL MANAGEMENT INC Long Only Manager	Alexander Duncan Mclean President	0.10% $2.3M	3.35% 965.3K shares	Q1 2020 Held for 5y 8m	$2.2B
Round Rock Advisors, LLC RIA/Wealth	Bert Thomas Bowler Managing Partner	0.06% $409.8K	0.66% 188.8K shares	Q3 2025 Held for 2 months	$631.2M
R RBF Capital, LLC Institution	-	0.06% $1.2M	1.80% 519.2K shares	Q2 2023 Held for 2y 5m	$2.2B
Heron Bay Capital Management RIA/Wealth	Paul Clark Seizert Managing Partner	0.04% $205.1K	0.30% 86.5K shares	Q2 2024 Held for 1y 5m	$535.8M
GSA CAPITAL PARTNERS LLP Hedge Fund•Quant	David Khabie-Zeitoune CEO	0.03% $288.2K	0.42% 121.6K shares	Q4 2024 Held for 11 months	$1.1B
B BRIDGEWAY CAPITAL MANAGEMENT INC Long Only Manager	John Noland Ryan Montgomery CEO	0.01% $385.4K	0.57% 162.6K shares	Q2 2023 Held for 2y 5m	$4.7B
ACADIAN ASSET MANAGEMENT LLC Long Only Manager	Gillian Morna Therese Savage CEO	0.01% $3.2M	4.63% 1.3M shares	Q3 2022 Held for 3y 2m	$51.5B
D Dynamic Technology Lab Private Ltd Institution	-	0.01% $34.5K	0.05% 14.5K shares	Q3 2025 Held for 2 months	$576.8M

Hedge Fund Spotlight

Discover hedge funds investing in UPLD

GSA CAPITAL PARTNERS LLP

Hedge Fund • Quant

Portfolio ManagerDavid Khabie-Zeitoune

Portfolio Value: $1.1B
Positions: 1,504
Last Reported: Q3 2025

Sector Allocation

Position in Upland Software

Market Value: $288.2K
Shares Held: 121.6K
Portfolio Weight: 0.03%
Owned Since: 2024-Q4

Top Holding	Sector	Market Value	Weight
1 Accenture ACN	Information Technology Services Technology	$5.6M	0.50%
2 Sprouts Farmers Market SFM	Grocery Stores Consumer Defensive	$5.2M	0.46%
3 Microsoft MSFT	Software - Infrastructure Technology	$4.8M	0.43%