Innovator U.S. Equity Ultra Buffer ETF
UMAY • BATS
Innovator U.S. Equity Ultra Buffer ETF is an exchange-traded fund on BATS. As of Q3 2025, 46 institutional investors hold shares in this ETF, with total holdings valued at $37.1M. C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors is the largest holder with a position valued at $5.6M.
Overview
Overview of institutional ownership in UMAY as of Q3 2025
All Institutions
- Institutions
- 46
- Value Held
- $37.1M
- Shares Held
- 1.0M
- Avg Position
- $806.4K
- Median Position
- $517.3K
Hedge Funds
- Hedge Funds
- 0
- Value Held
- -
- Shares Held
- -
- Avg Position
- -
- Median Position
- -
Biggest Investors
Institutions with the largest positions in UMAY as of Q3 2025
| Institution | Position Value |
|---|---|
$5.6M 0.33% of portfolio | |
 Kestra Advisory Services, LLC RIA/Wealth | $2.5M 0.01% of portfolio |
C CENTRAL VALLEY ADVISORS, LLC Institution | $2.0M 0.62% of portfolio |
A Advisor Group Holdings, Inc. Institution | $1.9M 0.00% of portfolio |
 Castle Rock Wealth Management, LLC RIA/Wealth | $1.8M 0.41% of portfolio |
 ENVESTNET ASSET MANAGEMENT INC Long Only Manager | $1.8M 0.00% of portfolio |
 COMMONWEALTH EQUITY SERVICES, LLC. RIA/Wealth | $1.6M 0.00% of portfolio |
 Spire Wealth Management RIA/Wealth | $1.6M 0.05% of portfolio |
 Cetera Investment Advisers RIA/Wealth | $1.4M 0.00% of portfolio |
 SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity | $1.4M 0.00% of portfolio |
Net Capital Flow
Institutional buying and selling activity for UMAY in Q3 2025
- Traded
- +$341.3K
- Buyers
- 11
- Sellers
- 22
- Total Bought
- +$2.7M
- Total Sold
- −$2.4M
- Avg Position
- $727.3K
Biggest Buyers
| Institution | Net Bought |
|---|---|
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity | +$822.0K +22.9K shares |
+$474.1K +13.2K shares | |
 Foundations Investment Advisors, LLC RIA/Wealth | +$468.4K +13.1K shares |
 Buckingham Strategic Partners RIA/Wealth | +$265.7K +7.4K shares |
 GOLDMAN SACHS GROUP INC Institution | +$234.8K +6.5K shares |
 Bedel Financial Consulting, Inc. RIA/Wealth | +$205.2K +5.7K shares |
 RAYMOND JAMES FINANCIAL INC RIA/Wealth | +$138.2K +3.9K shares |
A Advisory Services Network, LLC RIA/Wealth | +$110.1K +3.1K shares |
 CWM, LLC RIA/Wealth | +$10.8K +300.0 shares |
R ROYAL BANK OF CANADA Institution | +$3.8K +105.0 shares |
Biggest Sellers
| Institution | Net Sold |
|---|---|
 Armis Advisers, LLC RIA/Wealth | −$491.5K −14.1K shares |
−$266.6K −7.7K shares | |
 RIVERCHASE WEALTH MANAGEMENT, LLC RIA/Wealth | −$259.4K −7.5K shares |
 Arete Wealth Advisors, LLC RIA/Wealth | −$255.1K −7.3K shares |
Cetera Investment Advisers RIA/Wealth | −$246.4K −6.9K shares |
Spire Wealth Management RIA/Wealth | −$244.1K −6.8K shares |
A Advisor Group Holdings, Inc. Institution | −$187.2K −5.3K shares |
L LPL Financial LLC Institution | −$112.7K −3.1K shares |
Kestra Advisory Services, LLC RIA/Wealth | −$83.1K −2.3K shares |
 Brookstone Capital Management RIA/Wealth | −$47.8K −1.3K shares |
Entry and Exit Activity
Institutions that initiated new positions or completely exited UMAY in Q3 2025
- New Positions
- 2
- New Value
- $245.6K
- Exited Positions
- 5
- Exited Value
- $1.3M
New Positions
| Institution | Position Value |
|---|---|
GOLDMAN SACHS GROUP INC Institution | $234.8K 6.5K shares |
CWM, LLC RIA/Wealth | $10.8K 300.0 shares |
Exited Positions
| Institution | Previous Position |
|---|---|
Armis Advisers, LLC RIA/Wealth | $491.5K 14.1K shares |
$266.6K 7.7K shares | |
RIVERCHASE WEALTH MANAGEMENT, LLC RIA/Wealth | $259.4K 7.5K shares |
Arete Wealth Advisors, LLC RIA/Wealth | $255.1K 7.3K shares |
 IFP Advisors, Inc RIA/Wealth | $17.4K 500.0 shares |
Options Activity
Institutions with the largest Call and Put options positions in UMAY as of Q3 2025
- Call Positions
- 0
- Call Value
- -
- Put Positions
- 0
- Put Value
- -
Call Positions
| Institution | Position Value |
|---|---|
| No call positions found | |
Put Positions
| Institution | Position Value |
|---|---|
| No put positions found | |
Most Committed Institutions
Institutions with UMAY as the highest % of their portfolio as of Q3 2025
| Institution | Portfolio Weight |
|---|---|
C CENTRAL VALLEY ADVISORS, LLC Institution | 0.62% $2.0M |
Castle Rock Wealth Management, LLC RIA/Wealth | 0.41% $1.8M |
0.33% $5.6M | |
 IMG Wealth Management, Inc. RIA/Wealth | 0.24% $348.2K |
 KFG WEALTH MANAGEMENT, LLC RIA/Wealth | 0.20% $1.4M |
 Wood Tarver Financial Group, LLC RIA/Wealth | 0.16% $539.4K |
 O'Connor Financial Group LLC RIA/Wealth | 0.14% $310.8K |
 MILESTONE ASSET MANAGEMENT, LLC RIA/Wealth | 0.10% $503.3K |
R RETIREMENT GUYS FORMULA LLC Institution | 0.09% $263.0K |
0.06% $263.8K |
