Purple Innovation, Inc.

PRPL • NASDAQ

Purple Innovation, Inc. is a furnishings, fixtures & appliances company in the consumer cyclical sector on NASDAQ, with a market cap of $91.2M. As of Q3 2025, 63% of shares are held by 84 institutional investors, with Coliseum Capital Management, LLC as the largest holder at 43.29%.

Market Cap$91.2M

Furnishings, Fixtures & Appliances

Consumer Cyclical

Employees1.6K

Websitepurple.com

Country

United States of America

Overview

Overview of institutional ownership in PRPL as of Q3 2025 with a market cap of $101.1M

All Institutions

Institutions: 84
Value Held: $63.3M
Shares Held: 67.7M
Avg Position: $753.3K
Median Position: $35.0K

Hedge Funds

Hedge Funds: 13
Value Held: $48.4M
Shares Held: 51.8M
Avg Position: $3.7M
Median Position: $228.8K

Ownership Breakdown

Institutional (non-HF)

14.74%

$14.9M

Hedge Funds

47.84%

$48.4M

Retail & Other

37.42%

$37.8M

Based on market cap of $101.1M as of Q3 2025. Institutional (non-HF) excludes hedge funds to avoid double counting.

Biggest Investors

Institutions with the largest positions in PRPL as of Q3 2025

Institution	Key People	Position Value	Ownership	Owned Since	Total AUM (Long)
C Coliseum Capital Management, LLC Hedge Fund•Distressed	Adam Cina CFO	$43.8M 4.27% of portfolio	43.29% 46.9M shares	Q1 2018 Held for 7y 8m	$1.0B
WASATCH ADVISORS INC Long Only Manager	Michael Kenneth Yeates CEO	$4.8M 0.03% of portfolio	4.73% 5.1M shares	Q4 2022 Held for 2y 11m	$18.6B
VANGUARD GROUP INC Institution	Salim Ramji CEO	$2.4M 0.00% of portfolio	2.40% 2.6M shares	Q2 2018 Held for 7y 5m	$6.69T
FMR LLC Institution	-	$1.4M 0.00% of portfolio	1.42% 1.5M shares	Q4 2020 Held for 4y 11m	$1.92T
B BlackRock, Inc. Institution	-	$994.3K 0.00% of portfolio	0.98% 1.1M shares	Q2 2018 Held for 7y 5m	$5.67T
MILLENNIUM MANAGEMENT LLC Hedge Fund•Multi-Strategy	Dan Michael Berkovitz Chairman	$951.7K 0.00% of portfolio	0.94% 1.0M shares	Q2 2025 Held for 5 months	$121.98B
No Street GP LP Hedge Fund•Long/Short	Jeffrey Bryan Osher Founder	$801.3K 0.05% of portfolio	0.79% 857.8K shares	Q1 2022 Held for 3y 8m	$1.5B
JACOBS LEVY EQUITY MANAGEMENT, INC Hedge Fund•Quant	Bruce Ira Jacobs President	$757.1K 0.00% of portfolio	0.75% 810.5K shares	Q3 2025 Held for 2 months	$25.2B
RENAISSANCE TECHNOLOGIES LLC Hedge Fund•Quant	Peter Fitzhugh Brown CEO	$741.8K 0.00% of portfolio	0.73% 794.0K shares	Q3 2025 Held for 2 months	$75.8B
D Dynamic Advisors Solutions LLC Institution	-	$702.7K 0.02% of portfolio	0.69% 752.2K shares	Q1 2023 Held for 2y 8m	$3.4B

Net Capital Flow

Institutional buying and selling activity for PRPL in Q3 2025

Traded: −$2.4M
Buyers: 29
Sellers: 41
Total Bought: +$3.2M
Total Sold: −$5.6M
Avg Position: $639.2K

Biggest Buyers

Institution	Net Bought	Current Position
JACOBS LEVY EQUITY MANAGEMENT, INC Hedge Fund•Quant	+$757.1K +810.5K shares	$757.1K 810.5K shares
RENAISSANCE TECHNOLOGIES LLC Hedge Fund•Quant	+$741.8K +794.0K shares	$741.8K 794.0K shares
WASATCH ADVISORS INC Long Only Manager	+$456.6K +488.8K shares	$4.8M 5.1M shares
TWO SIGMA ADVISERS, LLC Hedge Fund•Multi-Strategy	+$228.8K +244.9K shares	$228.8K 244.9K shares
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	+$190.1K +203.5K shares	$420.9K 450.6K shares
S Squarepoint Ops LLC Hedge Fund•Quant	+$134.5K +144.0K shares	$134.5K 144.0K shares
S Shay Capital LLC Institution	+$116.0K +124.1K shares	$116.0K 124.1K shares
F FIFTH LANE CAPITAL, LP Institution	+$105.6K +113.1K shares	$116.3K 124.5K shares
ACADIAN ASSET MANAGEMENT LLC Long Only Manager	+$88.9K +95.2K shares	$88.9K 95.2K shares
B BRIDGEWAY CAPITAL MANAGEMENT INC Long Only Manager	+$70.1K +75.0K shares	$70.1K 75.0K shares

Biggest Sellers

Institution	Net Sold	Current Position
No Street GP LP Hedge Fund•Long/Short	−$2.6M −2.7M shares	$801.3K 857.8K shares
B BlackRock, Inc. Institution	−$673.2K −720.6K shares	$994.3K 1.1M shares
FMR LLC Institution	−$376.3K −402.8K shares	$1.4M 1.5M shares
BB&T CORP Institution	−$289.6K −310.0K shares	$37.4K 40.0K shares
J JANE STREET GROUP, LLC Institution	−$202.2K −216.5K shares	$122.4K 131.0K shares
MORGAN STANLEY RIA/Wealth	−$154.2K −165.0K shares	$31.3K 33.5K shares
D Dynamic Advisors Solutions LLC Institution	−$139.2K −149.0K shares	$702.7K 752.2K shares
GOLDMAN SACHS GROUP INC Institution	−$133.5K −142.9K shares	$236.6K 253.3K shares
Marshall Wace LLP Institution	−$128.2K −175.6K shares	Sold Off 0 shares
Y Y-Intercept Ltd Institution	−$99.4K −136.3K shares	Sold Off 0 shares

Entry and Exit Activity

Institutions that initiated new positions or completely exited PRPL in Q3 2025

New Positions: 8
New Value: $170.4K
Exited Positions: 14
Exited Value: $511.0K

New Positions

Institution	Position Value
ACADIAN ASSET MANAGEMENT LLC Long Only Manager	$88.9K 95.2K shares
PRUDENTIAL FINANCIAL INC Institution	$31.6K 33.8K shares
DAVENPORT & Co LLC RIA/Wealth	$23.4K 25.0K shares
G GTS SECURITIES LLC Institution	$16.8K 18.0K shares
Crewe Advisors LLC RIA/Wealth	$8.3K 8.8K shares
North Star Investment Management Corp. RIA/Wealth	$718.0 769.0 shares
Fortitude Family Office, LLC Family Office	$653.0 699.0 shares
O Optiver Holding B.V. Institution	$39.0 42.0 shares

Exited Positions

Institution	Previous Position
Marshall Wace LLP Institution	$128.2K 175.6K shares
Y Y-Intercept Ltd Institution	$99.4K 136.3K shares
PRICE T ROWE ASSOCIATES INC /MD/ Long Only Manager	$70.3K 96.5K shares
DIMENSIONAL FUND ADVISORS LP Long Only Manager	$54.7K 75.1K shares
Jain Global LLC Hedge Fund•Multi-Strategy	$39.8K 54.6K shares
AQR CAPITAL MANAGEMENT LLC Hedge Fund•Multi-Strategy	$30.0K 41.2K shares
P Patriot Financial Group Insurance Agency, LLC Institution	$29.8K 40.9K shares
C Catalyst Funds Management Pty Ltd Institution	$19.5K 26.7K shares
G Ground Swell Capital, LLC Hedge Fund•Multi-Strategy	$13.2K 18.1K shares
N Neuberger Berman Group LLC Institution	$11.4K 15.7K shares

Options Activity

Institutions with the largest Call and Put options positions in PRPL as of Q3 2025

Call Positions: 1
Call Value: $34.0K
Put Positions: 2
Put Value: $52.4K

Call Positions

Institution	Position Value
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$34.0K 364.0 contracts

Put Positions

Institution	Position Value
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	$36.9K 397.0 contracts
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$15.5K 166.0 contracts

Most Committed Institutions

Institutions with PRPL as the highest % of their portfolio as of Q3 2025

Institution	Key People	Portfolio Weight	Ownership	Owned Since	Total AUM (Long)
C Coliseum Capital Management, LLC Hedge Fund•Distressed	Adam Cina CFO	4.27% $43.8M	43.29% 46.9M shares	Q1 2018 Held for 7y 8m	$1.0B
F FIFTH LANE CAPITAL, LP Institution	-	0.12% $116.3K	0.12% 124.5K shares	Q2 2025 Held for 5 months	$96.1M
No Street GP LP Hedge Fund•Long/Short	Jeffrey Bryan Osher Founder	0.05% $801.3K	0.79% 857.8K shares	Q1 2022 Held for 3y 8m	$1.5B
Crumly & Associates Inc. RIA/Wealth	Scott Michael Norris CEO	0.05% $237.9K	0.24% 254.6K shares	Q2 2022 Held for 3y 5m	$455.6M
Midwest Financial Group LLC RIA/Wealth	Richard K Ryan Member	0.05% $107.4K	0.11% 115.0K shares	Q2 2025 Held for 5 months	$209.4M
Frigate Ventures LP RIA/Wealth	Anthony Lawrence Moore CFO	0.03% $280.3K	0.28% 300.0K shares	Q2 2025 Held for 5 months	$827.1M
I Invenomic Capital Management LP Hedge Fund•Long/Short	Benjamin Robert Deschaine President	0.03% $597.8K	0.59% 639.9K shares	Q4 2024 Held for 11 months	$1.9B
WASATCH ADVISORS INC Long Only Manager	Michael Kenneth Yeates CEO	0.03% $4.8M	4.73% 5.1M shares	Q4 2022 Held for 2y 11m	$18.6B
B B.O.S.S. Retirement Advisors, LLC RIA/Wealth	Tyson Paul Thacker Founder	0.02% $93.4K	0.09% 100.0K shares	Q4 2024 Held for 11 months	$405.0M
S Shay Capital LLC Institution	-	0.02% $116.0K	0.11% 124.1K shares	Q3 2025 Held for 2 months	$548.9M

Hedge Fund Spotlight

Discover hedge funds investing in PRPL

TWO SIGMA ADVISERS, LLC

Hedge Fund • Multi-Strategy

Portfolio ManagerCarter Mayberry Lyons

Portfolio Value: $50.0B
Positions: 2,312
Last Reported: Q3 2025

Sector Allocation

Position in Purple Innovation, Inc.

Market Value: $228.8K
Shares Held: 244.9K
Portfolio Weight: 0.00%
Owned Since: 2025-Q3

Top Holding	Sector	Market Value	Weight
1 Nvidia NVDA	Semiconductors Technology	$1.5B	3.07%
2 Microsoft MSFT	Software - Infrastructure Technology	$1.5B	3.03%
3 Apple AAPL	Consumer Electronics Technology	$1.4B	2.79%