Innovator U.S. Equity Ultra Buffer ETF
UAUG • BATS
Innovator U.S. Equity Ultra Buffer ETF is an exchange-traded fund on BATS. As of Q3 2025, 92 institutional investors hold shares in this ETF, with total holdings valued at $164.0M. Brookstone Capital Management is the largest holder with a position valued at $64.8M.
Overview
Overview of institutional ownership in UAUG as of Q3 2025
All Institutions
- Institutions
- 92
- Value Held
- $164.0M
- Shares Held
- 4.2M
- Avg Position
- $1.8M
- Median Position
- $401.6K
Hedge Funds
- Hedge Funds
- 0
- Value Held
- -
- Shares Held
- -
- Avg Position
- -
- Median Position
- -
Biggest Investors
Institutions with the largest positions in UAUG as of Q3 2025
| Institution | Position Value |
|---|---|
 Brookstone Capital Management RIA/Wealth | $64.8M 0.78% of portfolio |
 RAYMOND JAMES FINANCIAL INC RIA/Wealth | $11.3M 0.00% of portfolio |
 COMMONWEALTH EQUITY SERVICES, LLC. RIA/Wealth | $6.4M 0.01% of portfolio |
A Advisor Group Holdings, Inc. Institution | $6.3M 0.01% of portfolio |
 Archer Investment Corp RIA/Wealth | $6.0M 1.39% of portfolio |
$5.9M 0.35% of portfolio | |
 KFG WEALTH MANAGEMENT, LLC RIA/Wealth | $5.4M 0.79% of portfolio |
 MBL Wealth, LLC RIA/Wealth | $5.2M 0.46% of portfolio |
 Kestra Advisory Services, LLC RIA/Wealth | $5.0M 0.02% of portfolio |
 ENVESTNET ASSET MANAGEMENT INC Long Only Manager | $3.0M 0.00% of portfolio |
Net Capital Flow
Institutional buying and selling activity for UAUG in Q3 2025
- Traded
- +$78.5M
- Buyers
- 51
- Sellers
- 31
- Total Bought
- +$84.6M
- Total Sold
- −$6.1M
- Avg Position
- $1.6M
Biggest Buyers
| Institution | Net Bought |
|---|---|
Brookstone Capital Management RIA/Wealth | +$59.9M +1.5M shares |
RAYMOND JAMES FINANCIAL INC RIA/Wealth | +$9.1M +230.9K shares |
 Spire Wealth Management RIA/Wealth | +$2.0M +49.7K shares |
A Advisor Group Holdings, Inc. Institution | +$1.5M +39.7K shares |
 Hartland & Co., LLC RIA/Wealth | +$1.4M +35.4K shares |
I Impact Partnership Wealth, LLC RIA/Wealth | +$769.3K +19.6K shares |
 FOUNDERS FINANCIAL SECURITIES LLC RIA/Wealth | +$753.5K +19.2K shares |
 Hiley Hunt Wealth Management RIA/Wealth | +$696.6K +17.7K shares |
C CENTRAL VALLEY ADVISORS, LLC Institution | +$505.7K +12.9K shares |
 Foundations Investment Advisors, LLC RIA/Wealth | +$491.9K +12.5K shares |
Biggest Sellers
| Institution | Net Sold |
|---|---|
O OLD MISSION CAPITAL LLC Institution | −$939.5K −23.9K shares |
 NOVUS ADVISORS, LLC RIA/Wealth | −$786.1K −21.0K shares |
 ACT Advisors, LLC. RIA/Wealth | −$567.7K −15.2K shares |
B Berger Financial Group, Inc RIA/Wealth | −$504.9K −12.8K shares |
P PKS Advisory Services, LLC RIA/Wealth | −$475.9K −12.7K shares |
Kestra Advisory Services, LLC RIA/Wealth | −$446.5K −11.4K shares |
 CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy | −$380.6K −10.2K shares |
 Kingsview Wealth Management, LLC RIA/Wealth | −$249.7K −6.4K shares |
 CRA Financial Services, LLC RIA/Wealth | −$246.7K −6.3K shares |
 UBS Group AG Institution | −$246.3K −6.3K shares |
Entry and Exit Activity
Institutions that initiated new positions or completely exited UAUG in Q3 2025
- New Positions
- 18
- New Value
- $6.0M
- Exited Positions
- 8
- Exited Value
- $2.7M
New Positions
| Institution | Position Value |
|---|---|
I Impact Partnership Wealth, LLC RIA/Wealth | $769.3K 19.6K shares |
FOUNDERS FINANCIAL SECURITIES LLC RIA/Wealth | $753.5K 19.2K shares |
Hiley Hunt Wealth Management RIA/Wealth | $696.6K 17.7K shares |
 Summit Financial, LLC RIA/Wealth | $427.5K 10.9K shares |
 Lantz Financial LLC RIA/Wealth | $418.3K 10.6K shares |
 Arkadios Wealth Advisors RIA/Wealth | $416.6K 10.6K shares |
 AssuredPartners Investment Advisors, LLC RIA/Wealth | $338.2K 8.6K shares |
 Mach-1 Financial Group, Inc. RIA/Wealth | $311.6K 7.9K shares |
 Integrity Advisory Solutions, LLC RIA/Wealth | $311.6K 7.9K shares |
 Bluesphere Advisors, LLC RIA/Wealth | $279.4K 7.1K shares |
Exited Positions
| Institution | Previous Position |
|---|---|
NOVUS ADVISORS, LLC RIA/Wealth | $786.1K 21.0K shares |
ACT Advisors, LLC. RIA/Wealth | $567.7K 15.2K shares |
P PKS Advisory Services, LLC RIA/Wealth | $475.9K 12.7K shares |
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy | $380.6K 10.2K shares |
 MORGAN STANLEY RIA/Wealth | $215.2K 5.8K shares |
 RFG Advisory Group, LLC RIA/Wealth | $203.6K 5.4K shares |
 SRS Capital Advisors, Inc. RIA/Wealth | $16.8K 450.0 shares |
 ATTICUS WEALTH MANAGEMENT, LLC RIA/Wealth | $7.5K 200.0 shares |
Options Activity
Institutions with the largest Call and Put options positions in UAUG as of Q3 2025
- Call Positions
- 0
- Call Value
- -
- Put Positions
- 0
- Put Value
- -
Call Positions
| Institution | Position Value |
|---|---|
| No call positions found | |
Put Positions
| Institution | Position Value |
|---|---|
| No put positions found | |
Most Committed Institutions
Institutions with UAUG as the highest % of their portfolio as of Q3 2025
| Institution | Portfolio Weight |
|---|---|
Archer Investment Corp RIA/Wealth | 1.39% $6.0M |
KFG WEALTH MANAGEMENT, LLC RIA/Wealth | 0.79% $5.4M |
Brookstone Capital Management RIA/Wealth | 0.78% $64.8M |
C CENTRAL VALLEY ADVISORS, LLC Institution | 0.66% $2.1M |
MBL Wealth, LLC RIA/Wealth | 0.46% $5.2M |
 FIDUCIARY FINANCIAL GROUP, LLC RIA/Wealth | 0.36% $2.3M |
0.35% $5.9M | |
Hiley Hunt Wealth Management RIA/Wealth | 0.33% $696.6K |
 Actinver Wealth Management, Inc. RIA/Wealth | 0.23% $276.0K |
 MILESTONE ASSET MANAGEMENT, LLC RIA/Wealth | 0.21% $1.1M |