The Honest Company

HNST • NASDAQ

The Honest Company is a specialty retail company in the consumer cyclical sector on NASDAQ, led by Carla Vernón, with a market cap of $319.7M. As of Q3 2025, 46% of shares are held by 144 institutional investors, with Portolan Capital Management, LLC as the largest holder at 6.23%.

Chief Executive OfficerCarla Vernón

Market Cap$319.7M

Specialty Retail

Consumer Cyclical

Employees176.0

Websitehonest.com

Country

United States of America

Overview

Overview of institutional ownership in HNST as of Q3 2025 with a market cap of $409.5M

All Institutions

Institutions: 144
Value Held: $189.5M
Shares Held: 51.5M
Avg Position: $1.3M
Median Position: $125.9K

Hedge Funds

Hedge Funds: 23
Value Held: $61.8M
Shares Held: 16.8M
Avg Position: $2.7M
Median Position: $451.4K

Ownership Breakdown

Institutional (non-HF)

31.19%

$127.7M

Hedge Funds

15.08%

$61.8M

Retail & Other

53.73%

$220.0M

Based on market cap of $409.5M as of Q3 2025. Institutional (non-HF) excludes hedge funds to avoid double counting.

Biggest Investors

Institutions with the largest positions in HNST as of Q3 2025

Institution	Key People	Position Value	Ownership	Owned Since	Total AUM (Long)
Portolan Capital Management, LLC Hedge Fund•Long/Short	George Frederic Mccabe CIO	$25.5M 1.38% of portfolio	6.23% 6.9M shares	Q3 2022 Held for 3y 2m	$1.8B
B BlackRock, Inc. Institution	-	$23.9M 0.00% of portfolio	5.83% 6.5M shares	Q2 2021 Held for 4y 5m	$5.67T
VANGUARD GROUP INC Institution	Salim Ramji CEO	$19.6M 0.00% of portfolio	4.78% 5.3M shares	Q2 2021 Held for 4y 5m	$6.69T
A Arrowpoint Asset Management, LLC Hedge Fund•Multi-Strategy	David John Corkins Managing Partner	$11.0M 0.20% of portfolio	2.70% 3.0M shares	Q3 2022 Held for 3y 2m	$5.4B
VICTORY CAPITAL MANAGEMENT INC Long Only Manager	David Craig Brown CEO	$8.6M 0.01% of portfolio	2.10% 2.3M shares	Q3 2024 Held for 1y 2m	$158.22B
GEODE CAPITAL MANAGEMENT LLC ETF Provider	David Kenneth Lane CEO	$8.4M 0.00% of portfolio	2.06% 2.3M shares	Q2 2021 Held for 4y 5m	$1.57T
DIMENSIONAL FUND ADVISORS LP Long Only Manager	David Paul Butler CEO	$8.3M 0.00% of portfolio	2.03% 2.3M shares	Q2 2022 Held for 3y 5m	$466.32B
RENAISSANCE TECHNOLOGIES LLC Hedge Fund•Quant	Peter Fitzhugh Brown CEO	$7.8M 0.01% of portfolio	1.91% 2.1M shares	Q4 2021 Held for 3y 11m	$75.8B
STATE STREET CORP Institution	Ronald P. O'Hanley CEO	$6.5M 0.00% of portfolio	1.58% 1.8M shares	Q2 2021 Held for 4y 5m	$2.88T
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	Kenneth Cordele Griffin CEO	$4.8M 0.00% of portfolio	1.17% 1.3M shares	Q2 2021 Held for 4y 5m	$122.08B

Net Capital Flow

Institutional buying and selling activity for HNST in Q3 2025

Traded: −$42.7M
Buyers: 75
Sellers: 91
Total Bought: +$16.6M
Total Sold: −$59.3M
Avg Position: $1.0M

Biggest Buyers

Institution	Net Bought	Current Position
Portolan Capital Management, LLC Hedge Fund•Long/Short	+$2.6M +710.7K shares	$25.5M 6.9M shares
J JANE STREET GROUP, LLC Institution	+$1.9M +504.3K shares	$1.9M 504.3K shares
AMERIPRISE FINANCIAL INC Institution	+$1.3M +350.9K shares	$4.5M 1.2M shares
CITIGROUP INC Institution	+$936.0K +254.3K shares	$1.1M 286.8K shares
GOLDMAN SACHS GROUP INC Institution	+$900.8K +244.8K shares	$3.3M 892.8K shares
GEODE CAPITAL MANAGEMENT LLC ETF Provider	+$832.0K +226.0K shares	$8.4M 2.3M shares
BALYASNY ASSET MANAGEMENT LLC Hedge Fund•Multi-Strategy	+$824.0K +223.9K shares	$824.0K 223.9K shares
B BlackRock, Inc. Institution	+$773.0K +210.1K shares	$23.9M 6.5M shares
DIMENSIONAL FUND ADVISORS LP Long Only Manager	+$630.9K +171.4K shares	$8.3M 2.3M shares
A Arrowpoint Asset Management, LLC Hedge Fund•Multi-Strategy	+$555.7K +151.0K shares	$11.0M 3.0M shares

Biggest Sellers

Institution	Net Sold	Current Position
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	−$6.5M −1.8M shares	$4.8M 1.3M shares
VICTORY CAPITAL MANAGEMENT INC Long Only Manager	−$4.0M −1.1M shares	$8.6M 2.3M shares
ACADIAN ASSET MANAGEMENT LLC Long Only Manager	−$3.5M −694.3K shares	Sold Off 0 shares
Q Qube Research & Technologies Ltd Institution	−$3.5M −955.9K shares	$1.0M 278.1K shares
N Nuveen, LLC Institution	−$3.1M −854.4K shares	$2.4M 661.9K shares
RENAISSANCE TECHNOLOGIES LLC Hedge Fund•Quant	−$3.0M −815.3K shares	$7.8M 2.1M shares
MORGAN STANLEY RIA/Wealth	−$2.5M −678.5K shares	$4.7M 1.3M shares
S STRS OHIO Institution	−$2.5M −490.2K shares	Sold Off 0 shares
D D. E. Shaw & Co., Inc. Institution	−$2.4M −645.6K shares	$2.1M 558.7K shares
MILLENNIUM MANAGEMENT LLC Hedge Fund•Multi-Strategy	−$2.3M −633.8K shares	$3.3M 884.1K shares

Entry and Exit Activity

Institutions that initiated new positions or completely exited HNST in Q3 2025

New Positions: 7
New Value: $152.4K
Exited Positions: 41
Exited Value: $18.7M

New Positions

Institution	Position Value
Wealthfront Advisers LLC RIA/Wealth	$74.7K 20.3K shares
E Equity Wealth Partners, LLC RIA/Wealth	$37.1K 10.1K shares
Rockefeller Capital Management L.P. Long Only Manager	$19.1K 5.2K shares
S State of Alaska, Department of Revenue Institution	$16.4K 4.5K shares
O Optiver Holding B.V. Institution	$2.9K 776.0 shares
MAI Wealth Advisors RIA/Wealth	$1.3K 360.0 shares
TD PRIVATE CLIENT WEALTH LLC RIA/Wealth	$813.0 221.0 shares

Exited Positions

Institution	Previous Position
ACADIAN ASSET MANAGEMENT LLC Long Only Manager	$3.5M 694.3K shares
S STRS OHIO Institution	$2.5M 490.2K shares
LANDSCAPE CAPITAL MANAGEMENT, L.L.C. Hedge Fund•Market Neutral	$1.6M 318.3K shares
H HEALTHCARE OF ONTARIO PENSION PLAN TRUST FUND Institution	$1.5M 286.9K shares
JACOBS LEVY EQUITY MANAGEMENT, INC Hedge Fund•Quant	$1.1M 221.2K shares
Graham Capital Management, L.P. Hedge Fund•Multi-Strategy	$1.1M 213.3K shares
TUDOR INVESTMENT CORP ET AL Hedge Fund•Multi-Strategy	$1.1M 212.7K shares
WEXFORD CAPITAL LP Hedge Fund•Multi-Strategy	$848.0K 166.6K shares
O OPTIONS SOLUTIONS, LLC Hedge Fund•Sector	$733.2K 144.0K shares
POLEN CAPITAL MANAGEMENT LLC Long Only Manager	$733.2K 144.0K shares

Options Activity

Institutions with the largest Call and Put options positions in HNST as of Q3 2025

Call Positions: 6
Call Value: $1.9M
Put Positions: 7
Put Value: $1.6M

Call Positions

Institution	Position Value
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	$1.3M 3.6K contracts
W WOLVERINE TRADING, LLC Institution	$363.2K 979.0 contracts
J JANE STREET GROUP, LLC Institution	$152.0K 413.0 contracts
Walleye Trading Advisors, LLC Hedge Fund•Multi-Strategy	$41.2K 112.0 contracts
Walleye Trading LLC RIA/Wealth	- - contracts
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	- - contracts

Put Positions

Institution	Position Value
Crawford Fund Management, LLC Hedge Fund•Long/Short	$647.7K 1.8K contracts
SUSQUEHANNA INTERNATIONAL GROUP, LLP Private Equity	$584.4K 1.6K contracts
CITADEL ADVISORS LLC Hedge Fund•Multi-Strategy	$214.2K 582.0 contracts
J JANE STREET GROUP, LLC Institution	$81.7K 222.0 contracts
W WOLVERINE TRADING, LLC Institution	$74.9K 202.0 contracts
Walleye Trading LLC RIA/Wealth	$19.5K 53.0 contracts
Walleye Trading Advisors, LLC Hedge Fund•Multi-Strategy	- - contracts

Most Committed Institutions

Institutions with HNST as the highest % of their portfolio as of Q3 2025

Institution	Key People	Portfolio Weight	Ownership	Owned Since	Total AUM (Long)
Portolan Capital Management, LLC Hedge Fund•Long/Short	George Frederic Mccabe CIO	1.38% $25.5M	6.23% 6.9M shares	Q3 2022 Held for 3y 2m	$1.8B
Green Alpha Advisors, LLC Long Only Manager	Garvin Frederic Jabusch Founder	1.03% $1.1M	0.26% 289.5K shares	Q1 2023 Held for 2y 8m	$103.4M
Mainstream Capital Management LLC RIA/Wealth	Dixon Karmindro Managing Partner	0.58% $868.7K	0.21% 236.1K shares	Q3 2024 Held for 1y 2m	$150.4M
NIA IMPACT ADVISORS, LLC Long Only Manager	Kristin Blair Hull CEO	0.37% $1.1M	0.28% 306.7K shares	Q4 2024 Held for 11 months	$307.7M
Echo Wealth Management, LLC RIA/Wealth	Fang Echo Huang Founder	0.30% $510.4K	0.12% 138.7K shares	Q1 2024 Held for 1y 8m	$171.3M
A Arrowpoint Asset Management, LLC Hedge Fund•Multi-Strategy	David John Corkins Managing Partner	0.20% $11.0M	2.70% 3.0M shares	Q3 2022 Held for 3y 2m	$5.4B
GSA CAPITAL PARTNERS LLP Hedge Fund•Quant	David Khabie-Zeitoune CEO	0.16% $1.8M	0.43% 483.9K shares	Q2 2022 Held for 3y 5m	$1.1B
E EntryPoint Capital, LLC Hedge Fund•Long/Short	Lawrence Edward Leibowitz CEO	0.14% $349.5K	0.09% 95.0K shares	Q1 2024 Held for 1y 8m	$258.4M
A AXQ CAPITAL, LP Hedge Fund•Market Neutral	Taro Hsu Kuriyama COO	0.11% $286.4K	0.07% 77.8K shares	Q1 2025 Held for 8 months	$261.9M
CWM Advisors, LLC ETF Provider	Robert John Netzly CEO	0.04% $453.1K	0.11% 123.1K shares	Q3 2024 Held for 1y 2m	$1.0B

Hedge Fund Spotlight

Discover hedge funds investing in HNST

Portolan Capital Management, LLC

Hedge Fund • Long/Short

Portfolio ManagerGeorge Frederic Mccabe

Portfolio Value: $1.8B
Positions: 119
Last Reported: Q3 2025

Sector Allocation

Position in The Honest Company

Market Value: $25.5M
Shares Held: 6.9M
Portfolio Weight: 1.38%
Owned Since: 2022-Q3

Top Holding	Sector	Market Value	Weight
1 Modine Manufacturing MOD	Auto - Parts Consumer Cyclical	$85.6M	4.63%
2 TTM Technologies TTMI	Hardware, Equipment & Parts Technology	$68.5M	3.71%
3 e.l.f. Beauty ELF	Household & Personal Products Consumer Defensive	$64.6M	3.49%